Khoi wrote recently about a topic that I'm still surprised people debate, whether designers -- interface or otherwise -- are also marketers, salesmen, etc. In my mind the contrast between the Bank of America and Commerce Bank illustrates perfectly just how deeply designers are involved in marketing:
Regardless of which website is better in terms of design, aesthetics, ease of use, user experience, etc., each one is marketing in it's own way, unavoidably. I'll let you take a stab at who each website is marketing to, and how each website tells the story of their respective companies. Also, what kind of a bank markets to kids on it's homepage? "Hey Kids!"
Designers as Marketers? 100%
14 Aug 2008 | 0 Comments
Khoi wrote recently about a topic that I'm still surprised people debate, whether designers -- interface or otherwise -- are also marketers, salesmen, etc. In my mind the contrast between the Bank of America and Commerce Bank illustrates perfectly just how deeply designers are involved in marketing:
Regardless of which website is better in terms of design, aesthetics, ease of use, user experience, etc., each one is marketing in it's own way, unavoidably. I'll let you take a stab at who each website is marketing to, and how each website tells the story of their respective companies. Also, what kind of a bank markets to kids on it's homepage? "Hey Kids!"
SAHA