Saha Hammari

Design leader, writer, and entrepreneur based in NYC.

I've helped companies like Rippling, Gusto, and Casetext become companies that hundreds of thousands of customers love. I've also co-founded two startups.

Press

Gothamist

Work

Redesigning Gusto's core product

Gusto payroll worksheet

Gusto is one of the leading HR and payroll providers in the world. In 2022-2023 I led a team of designers, researchers, data scientists and product managers to redesign Gusto's core payroll product. This is the heart of Gusto, and our ambitious vision has dramatically reduced the time it takes to run payroll for hundreds of thousands of Gusto customers.

Watch the design being unveiled at Gusto Next conference

Read a brief case study

Essay

Design has Become Intertwined with the Most Harmful Dynamics of the Social Web for Eye on Design Magazine

Interactive Fashion Screenshot

Why does so much design look the same? What does it feel like to be a designer today? I try to answer some of these questions in one of Eye on Design's most popular essays. This essay has also been cited by the International Council of Design, The Aspen Institute, Communication Arts and others.

Read it now

Work

Casetext

Compose interface screenshot

In addition to leading the design of Casetext's primary legal search engine product, I led the design of Casetext's Compose brief-drafting tool from start to finish. We leveraged an incredible combination of design and AI technology to make it dramatically more efficient to research and write a legal brief.

Read the case study

Prototype

Interactive Fashion

What would a runway slideshow look like if it were designed with interaction and playfulness in mind?

Something like this.

Interactive Fashion Screenshot

Prototype

Personalized Articles

Interactive experiment mobile screenshot

Imagine a future where every article is personalized for each and every reader.

This is what that future might look like.

Design, Strategy

BigApps 2015

After successfully redesigning and reimagining the world's largest civic hacking program in 2013, the City of New York asked me to update the design and strategy behind the BigApps competition again in 2015. Working with Pentagram, I added a more engaging visual language, a mobile-first approach, and a easier-to-use design.

BigApps 2015

Supercharger Studio mobile screenshot

Co-founder, Design

Supercharger

Wish you you had the best engineers, marketers, designers and thinkers on your team? Now you can, just call the folks at Supercharger Studio.

Supercharger Studio screenshot

Supercharger Studio mobile screenshot

Supercharger Studio business card

Design, Strategy

BigApps 2013

How do you make New York City engineers and designers excited to start companies that make their city a better place to life? Create a competition that helps them build great things. Mayor Michael Bloomberg called the results, "Fantastic!" Read more at NYC BigApps.

NYC BigApps Screenshot 1

NYC BigApps Screenshot 2

Co-founder, Design

CollabFinder

What's stopping most people from starting their next big project? Someone to team up and start it with. CollabFinder's intuitive, friendly design helps thousands of people connect and start projects together.

As a cofounder and lead designer at CollabFinder, I helped build the product and company from scratch and to continuously improve it over time. Paying customers include Google, eBay, Flickr, UC Berkeley, The City of New York and many others.

CollabFinder Screenshot 1

Design

Betaworks

Betaworks, New York City's most prolific product studio and venture capital business is constantly experimenting. I helped Betaworks experiment on new mobile and web products.

Top secret

Design

Perpetually

How do you capture every change that happens on any website? Perpetually (now Smarsh.com). Using clever tech the Perpetually team gives companies an easy way to view, save and store historical copies of their website or their competitor's website with a few clicks.

Co-design

Blists

What kind of tool would make just about anyone comfortable publishing on the web? Blists was an experiment that let anyone remix and edit anyone else's content, making publishing a little more fun and a lot easier.

Co-founder, Design

Rumplo

How do you create the world's most popular Tshirt marketplace? Rumplo, an early social commerce website, let anyone post their favorite Tshirts from anywhyere in the world so Tshirt lovers could browse for hours.

Co-founder, Design

PrintSociety

Imagine if you could browse every print available for sale on the web. PrintSociety aimed to do just that. It was sold in 2011.

PrintSociety screenshot

PrintSociety screenshot

Design

MySpace

MySpace needed a new kind of marketplace to compete with new social media. They called me.

Top secret

Talk

2014, Boston New Tech Meetup

Talk

2013, Moscow Internet Festival

Talk

2013, NYC BigApps Award Ceremony with Mayor Bloomberg

Talk

2013, Design and Entrepreneurship at Foursquare

Interview

2013, Third Wave Fashion

Interview

2012, New York Magazine

Talk

2012, NYC Tech Meetup

Talk

2011, BarCamp NYC