Gusto is one of the leading HR and payroll providers in the world. In 2022-2023 I led a team of designers, researchers, data scientists and product managers to redesign Gusto's core payroll product. This is the heart of Gusto, and our ambitious vision has dramatically reduced the time it takes to run payroll for hundreds of thousands of Gusto customers.
Why does so much design look the same? What does it feel like to be a designer today? I try to answer some of these questions in one of Eye on Design's most popular essays. This essay has also been cited by the International Council of Design, The Aspen Institute, Communication Arts and others.
In addition to leading the design of Casetext's primary legal search engine product, I led the design of Casetext's Compose brief-drafting tool from start to finish. We leveraged an incredible combination of design and AI technology to make it dramatically more efficient to research and write a legal brief.
After successfully redesigning and reimagining the world's largest civic hacking program in 2013, the City of New York asked me to update the design and strategy behind the BigApps competition again in 2015. Working with Pentagram, I added a more engaging visual language, a mobile-first approach, and a easier-to-use design.
How do you make New York City engineers and designers excited to start companies that make their city a better place to life? Create a competition that helps them build great things. Mayor Michael Bloomberg called the results, "Fantastic!" Read more at NYC BigApps.
What's stopping most people from starting their next big project? Someone to team up and start it with. CollabFinder's intuitive, friendly design helps thousands of people connect and start projects together.
As a cofounder and lead designer at CollabFinder, I helped build the product and company from scratch and to continuously improve it over time. Paying customers include Google, eBay, Flickr, UC Berkeley, The City of New York and many others.
How do you capture every change that happens on any website? Perpetually (now Smarsh.com). Using clever tech the Perpetually team gives companies an easy way to view, save and store historical copies of their website or their competitor's website with a few clicks.
What kind of tool would make just about anyone comfortable publishing on the web? Blists was an experiment that let anyone remix and edit anyone else's content, making publishing a little more fun and a lot easier.
How do you create the world's most popular Tshirt marketplace? Rumplo, an early social commerce website, let anyone post their favorite Tshirts from anywhyere in the world so Tshirt lovers could browse for hours.