Saha Hammari

I'm a design leader, writer, and entrepreneur based in NYC.

As a design leader I've helped companies like Rippling, Gusto, and Casetext grow to serve tens of thousands of customers. I've also co-founded two startups.

Work

Redesigning Gusto's core product

Gusto payroll worksheet
Gusto is one of the leading HR and payroll providers in the world. In 2022-2023 I led a team of designers, researchers, data scientists and product managers to redesign Gusto's core payroll product. This is the heart of Gusto, and our ambitious vision has dramatically reduced the time it takes to run payroll for hundreds of thousands of Gusto customers.

Watch the design being unveiled at Gusto Next conference

Read a brief case study
Essay

Design has Become Intertwined with the Most Harmful Dynamics of the Social Web for Eye on Design Magazine

Interactive Fashion Screenshot
Why does so much design look the same? What does it feel like to be a designer today? I try to answer some of these questions in one of Eye on Design's most popular essays. This essay has also been cited by the International Council of Design, The Aspen Institute, Communication Arts and others.

Read it now
Work

Casetext

Compose interface screenshot
In addition to leading the design of Casetext's primary legal search engine product, I led the design of Casetext's Compose brief-drafting tool from start to finish. We leveraged an incredible combination of design and AI technology to make it dramatically more efficient to research and write a legal brief.

Read the case study
Prototype

Interactive Fashion

What would a runway slideshow look like if it were designed with interaction and playfulness in mind?

Something like this.
Interactive Fashion Screenshot
Prototype

Personalized Articles

Interactive experiment mobile screenshot
Imagine a future where every article is personalized for each and every reader.

This is what that future might look like.
Design, Strategy

BigApps 2015

After successfully redesigning and reimagining the world's largest civic hacking program in 2013, the City of New York asked me to update the design and strategy behind the BigApps competition again in 2015. Working with Pentagram, I added a more engaging visual language, a mobile-first approach, and a easier-to-use design.
BigApps 2015
Supercharger Studio mobile screenshot
Co-founder, Design

Supercharger

Wish you you had the best engineers, marketers, designers and thinkers on your team? Now you can, just call the folks at Supercharger Studio.
Supercharger Studio screenshot
Supercharger Studio mobile screenshot
Supercharger Studio business card
Design, Strategy

BigApps 2013

How do you make New York City engineers and designers excited to start companies that make their city a better place to life? Create a competition that helps them build great things. Mayor Michael Bloomberg called the results, "Fantastic!" Read more at NYC BigApps.
NYC BigApps Screenshot 1
NYC BigApps Screenshot 2
Co-founder, Design

CollabFinder

What's stopping most people from starting their next big project? Someone to team up and start it with. CollabFinder's intuitive, friendly design helps thousands of people connect and start projects together.

As a cofounder and lead designer at CollabFinder, I helped build the product and company from scratch and to continuously improve it over time. Paying customers include Google, eBay, Flickr, UC Berkeley, The City of New York and many others.
CollabFinder Screenshot 1
Design

Betaworks

Betaworks, New York City's most prolific product studio and venture capital business is constantly experimenting. I helped Betaworks experiment on new mobile and web products.

Top secret

Design

Perpetually

How do you capture every change that happens on any website? Perpetually (now Smarsh.com). Using clever tech the Perpetually team gives companies an easy way to view, save and store historical copies of their website or their competitor's website with a few clicks.
Co-design

Blists

What kind of tool would make just about anyone comfortable publishing on the web? Blists was an experiment that let anyone remix and edit anyone else's content, making publishing a little more fun and a lot easier.
Co-founder, Design

Rumplo

How do you create the world's most popular Tshirt marketplace? Rumplo, an early social commerce website, let anyone post their favorite Tshirts from anywhyere in the world so Tshirt lovers could browse for hours.
Co-founder, Design

PrintSociety

Imagine if you could browse every print available for sale on the web. PrintSociety aimed to do just that. It was sold in 2011.
PrintSociety screenshot
PrintSociety screenshot
Design

MySpace

MySpace needed a new kind of marketplace to compete with new social media. They called me.

Top secret

Talk
2014, Boston New Tech Meetup
Talk
2013, Moscow Internet Festival
Talk
2013, NYC BigApps Award Ceremony with Mayor Bloomberg
Talk
2013, Design and Entrepreneurship at Foursquare
Interview
2013, Third Wave Fashion
Interview
2012, New York Magazine
Talk
2012, NYC Tech Meetup
Talk
2011, BarCamp NYC
 Email Me