This article is a demonstration of how publishers can better inform readers by adding tiny, interactive elements to their articles. This interactive article personalizes content for readers based on their interactions with the content itself. The ideal outcome is publishers and authors imparting more knowledge (not just information) to readers, by first gauging the reader's understanding of the subject, then personalizing the content for that reader. The example here is an article from The New York Times, which I've adapted it to this interactive format.
Robert De Niro Defends Screening of Anti-Vaccine Film at Tribeca Festival
By PAM BELLUCK and MELENA RYZIKMARCH for THE NEW YORK TIMES 25, 2016
Interact with this article
In a decision that has dredged up the widely debunked link between vaccines and autism, the Tribeca Film Festival plans to screen a film by a discredited former doctor whose research caused widespread alarm about the issue.
The film, “Vaxxed: From Cover-Up to Catastrophe,” is directed and co-written by Andrew Wakefield, an anti-vaccination activist and an author of a study — published in the British medical journal The Lancet, in 1998 — that was retracted in 2010. In addition to the retraction of the study, which involved 12 children, Britain’s General Medical Council, citing ethical violations and a failure to disclose financial conflicts of interest, revoked Mr. Wakefield’s medical license.
In fact, in the United States alone an estimated 732,000 early deaths will be prevented by vaccinations given between 1994 to 2013.
There is no link between vaccines and autism.
Based on the reader's interaction above, different context and content is provided. This responsive, personalized content is also highly sharable on social media.